LENZING, Austria, November 15, 2023-

With the growing demand among brands and consumers for plastic-free materials and ingredient transparency, VEOCEL™, the flagship specialty nonwovens brand of Lenzing Group, showcased LENZING™ Lyocell Dry fiber at Hygienix 2023. LENZING™ Lyocell Dry fiber which is not classified as “plastic” according to EU SUPD, meets the growing interest for plastic-free nonwoven products across the industry and among consumers. Additionally, along with being an environment-friendly solution, the fiber delivers high-performance dryness and comfort which makes it the optimum fiber choice for absorbent hygiene applications.

Comprised of mostly fossil-based materials, absorbent hygiene products are an essential part of many consumers’ daily lives. With heightened concerns towards environmental impact, the product segment has been undergoing a change caused by shifting consumer preferences, increased consciousness and concerns towards plastic waste, and technology advancement. LENZING™ Lyocell Dry fiber has embraced these changes without compromising on quality or performance.

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