MINNEAPOLIS, MN, January 18, 2019-

Parents rejoice: Cloud Island, a brand you’ll find only at Target, is expanding into essentials, including diapers, wipes, toiletries and feeding products! Since launching in May 2017, the brand has become a guest favorite, known for its stylish and affordable nursery décor, bedding, bath and layette products, all created by Target’s very own design team.

“With all of Target’s new brands, we think about ways to expand upon the original idea,” says Mark Tritton, executive vice president and chief merchandising officer, Target. “As we talked about Cloud Island, the essentials category was always there. The idea was around better-for-you, dependable, affordable and accessible products that are good for your baby and your family. Now, building on the success we’ve seen with the brand over the past year, we’re bringing that idea to life.”

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