CINCINNATI, OH, October 18, 2018-

Tampax, Procter & Gamble’s leading feminine care brand, introduced today the newest option in its family of period protection products – Tampax Cup, a menstrual cup designed to deliver both comfort and protection without compromises – what women expect from Tampax, down to the small details. Tampax tapped into 80+ years of period protection expertise, research with hundreds of women, and knowledge from experts like a practicing OBGYN to create a menstrual cup that doesn’t require women to settle for good enough for one week every month.

“For years, I’ve heard from my patients about how they want to try menstrual cups, but the options available just didn’t meet their needs – they didn’t feel secure, put pressure on their bladders or just were simply uncomfortable to wear,” said Dr. Megan Kessler, practicing OBGYN and collaborator on the Tampax Cup. “I was excited to partner with Tampax, and leverage the brand’s vast knowledge and resources to create something to meet these needs. Based on our research together, including multiple consumer-use tests, clinical tests, MRI imaging, and real-life tests with women trying the cup, we were able to understand how the smallest details can make a huge difference in the cup’s design and experience for women overall.”

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