TARRYTOWN, NY, July 23, 2024-

Summer's Eve®, the leading feminine hygiene brand, is thrilled to announce the launch of its new national marketing campaign, "Wipe the Day." The campaign celebrates the confidence that Summer's Eve provides active women by destigmatizing conversations around vaginal odor, offering effective solutions for freshness, and empowering women with body confidence.

The innovative "Wipe the Day" creative is backed by a comprehensive 360-degree integrated marketing plan including digital advertising, dynamic retail displays, strategic partnerships, engaging social media content, and consumer sampling initiatives. Spots highlight an array of Summer's Eve products tailored to fit active lifestyles and different hygiene preferences including the recently launched Ultimate Odor Protection line - Daily Refreshing Spray, Daily Refreshing Wash, and Daily Refreshing Wipes.

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