TORONTO, October 8, 2024-

Soft N Dry Diapers Corp. ("Soft N Dry" or "SDC"), the leading innovator in tree-free disposable baby diapers, today announces the launch of its 'Retail Consumer Connection Programme' (RCCP) across Europe. This new programme supports retailers to stock new TreeFree Diaper™ and respond to rising consumer demand, heightened awareness around sustainability reporting requirements, and the start of new EU Deforestation-Free Regulation (EUDR) era.

The RCCP offers a collaborative partnership model for retailers looking to differentiate themselves in a competitive market by offering tree-free baby diaper alternatives with either private label own brand diapers and packaging, or with ecoLiite Core™ supplied directly to work with their established OEM contracts and relationships already in place.

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