SINGAPORE, January 22, 2025-

SHEIN, the global online on-demand fashion lifestyle retailer, has marked its latest milestone in its evoluSHEIN strategy with the development of an innovative polyester recycling process with Donghua University, a leading research institute specialising in textile innovation and research, as part of a multi-year collaboration.

This innovative polyester recycling process accepts a wider range of materials, including both pre- and post-consumer polyester feedstock, such as textile waste and polyethylene terephthalate (PET) bottles. This offers greater flexibility in sourcing for feedstock, and as a result, improved cost efficiency compared to the recycled polyester options currently used in SHEIN's products. Testing by Donghua's team of researchers has also shown that the recycled polyester fabrics produced through this process can be recycled repeatedly without significant impact on the material properties of the resulting fabric, as the inputs are chemically broken down, refined, and reconstituted at the polymer level.

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