LOS ANGELES, May 29, 2025-

Rael, the trailblazing cycle-care brand revolutionizing period care and skincare, is making its biggest retail expansion yet – bringing its products into 50,000 retail doors globally. With upcoming launches at Walmart, Ulta Beauty, and Walgreens, Rael is setting a new standard for wellness, bringing its high-performance products infused with cutting-edge Korean technology and clean ingredients to millions of consumers nationwide.

Since launching in 2017, Rael has transformed the period care industry with its holistic solutions that support the body through every phase of the 28-day menstrual cycle—not just during your period. Beginning with its #1 best-selling organic cotton pads on Amazon and now boasting +60 products for every phase of your cycle, the brand is poised to reach millions more, redefining K-beauty’s impact on wellness and ensuring that all people who menstruate have access to safe, effective period care products, and self-care and skincare products that serve “the other 23 days” of the menstrual cycle.

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