WEST CHESTER, PA, February 21, 2025-

Price Hanna Consultants of the United States has recently published a February 2025 report on the global outlook for absorbent hygiene products and the key raw materials of nonwovens, fluff pulp, airlaid cores, superabsorbent and hygiene films.  Since 1993, managing partner Pricie Hanna has prepared seventeen in-depth reports analyzing the markets for absorbent products in key countries/regions throughout the world and the important materials used in them. The last global hygiene report was released in February 2023. This updated study details the prospects for absorbent products in the key global markets of North America, Western Europe, the Pacific Rim, Central and South America, the Middle East, Central and Eastern Europe, China, India, Africa and the rest of Central Asia. The report contains unit volume market estimates for 2023 and 2024 and projections for 2029 for 52 individual countries and all geographic regions. The 2023 global and regional market share positions and volumes of the leading absorbent products competitors are estimated. The study includes 2023 and 2024 estimates and 2029 forecasts of the consumption of key raw materials used in absorbent products (cover stock, superabsorbent, fluff pulp, airlaid cores and hygiene film) by product category and region.

The global consumption of absorbent hygiene products (disposable diapers, child pants, feminine hygiene and adult incontinence products) grew to about 759 billion units in 2024. Due to rapid market penetration and growth over the past decade, China is the largest volume market for hygiene absorbent products. Volume in the emerging markets, collectively, is substantially larger than the combined markets for these products in North America, Western Europe and Japan. Growth rates for the next five years in the undeveloped and developing markets of Asia and Africa will continue to exceed the global average growth of this industry. These regions provide significant market penetration and volume growth opportunities for absorbent product market participants and their suppliers. The study details the five-year market outlooks in each major country market and each geographic region. Demographic factors, such as declining birth rates and increases in elderly populations, are assessed in the projections of the potential market sizes for absorbent hygiene products. 

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