CINCINNATI, OH, October 28, 2020-

At Pampers, we take pride in listening to parents to understand their passions and needs in caring for their babies. A recent Pampers survey found that, not surprisingly, 9 out of ten parents are passionate about providing their little ones with the best*; furthermore, 80% of moms indicated they preferred a diaper enriched with shea butter**. Inspired by this, Pampers Pure diapers now include a plant-based liner, enriched with shea butter, designed to protect and care for baby’s skin.

We know that 75% of parents agree they are passionate about the materials that go into their baby’s diaper* and we too are passionate about using thoughtfully selected ingredients that protect baby’s skin. That’s why every decision made by Pampers is made with the happy, healthy development of baby in mind.

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