LONDON, September 17, 2024-

Recent research by Pampers has revealed that 73% of UK parents say that nappy rash impacts their baby's mood¹. Babies' skin is 30% thinner and more delicate² than adult skin, so it's no surprise that the nappy area can be a prime spot for skin irritation and discomfort, especially when exposed to moisture and the humid environment created by pee and poo³.

The impact of nappy rash on mood isn't limited just to babies, with 84% of parents admitting to feelings of guilt, anxiety of helplessness when their little one suffers from skin irritation¹ What's more, 97% of parents agree that dry and protected bottom skin keeps their baby happy¹. That's why Pampers has launched the NEW Pampers Premium Protection, designed with double protection- for skin and against leaks.

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