P&G’s Luvs teams up with Feeding America to support families this holiday season




CINCINNATI , November 13, 2024-

Luvs, a trusted diaper brand under Procter & Gamble, is excited to announce its continued partnership with Feeding America ® , the nation’s largest hunger-relief organization, to help families this holiday season. This year, Luvs will donate more than 225,000 Luvs Platinum Protection diapers to two U.S. cities in need, Cincinnati and Milwaukee, ensuring that more families have access to the essentials they need to thrive. In addition, Luvs is launching a social giveaway, offering a lucky winner a full year’s supply of diapers and the opportunity to direct a donation to a Feeding America partner food bank of their choice.

Targeting Diaper Need in High-Demand Areas


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