P&G introduces new Pampers with no tape, ‘all-around’ stretchy waistband

CINCINNATI, OH, March 11, 2019-

Rolling, climbing, running, scooting, downward dogs – active babies and toddlers are constantly on the move so they need diapers designed to keep up. Pampers, the #1 choice of parents*, introduces Pampers Cruisers 360 FIT, the brand’s best fitting diaper yet. Pampers Cruisers 360 FIT diapers feature a comfortable all-around stretchy waistband that adapts to every wild move a baby makes – it’s just like they’re wearing “yoga pants”. Pampers no-tape diaper pants are already a favorite of parents of active babies around the world, and now U.S. parents can try the diaper they never even knew they needed, but will quickly discover they can’t live without.

“Pampers loves the curious nature of babies and toddlers, and we are committed to supporting them as they develop and discover the world,” said Andre Schulten, Vice President and General Manager Baby Care North America, Procter & Gamble. “With so many things to see and do, babies and toddlers need diapers that can keep up with their great adventures. This is why we designed Pampers Cruisers 360 FIT diapers with an innovative stretchy waistband that moves as baby moves and paired it with the Pampers protection parents trust.”

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