P&G introduces new Luvs Platinum Protection diapers with Bluey prints and improved absorbency, softness

CINCINNATI, July 9, 2024-

Luvs is introducing its biggest diaper innovation ever: Luvs Platinum Protection(TM) featuring the family-favorite character, Bluey. Luvs Platinum Protection disposable diapers are now more absorbent than ever, featuring up to 12 hours of Triple Leakguard Protection, along with secure cuffs and stretchy sides that keep leaks locked in where they happen the most.

“We’re thrilled to introduce Luvs Platinum Protection diapers, the ultimate solution for parents who want performance, comfort and value,” said Jess Davidson, Luvs Brand Director, P&G. “We were determined to make the necessary upgrades to Luvs so parents no longer have to choose between cost effectiveness and great product performance. We can confidently say that Luvs Platinum Protection parents can have both, giving them More to Luvs!”

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