CINCINNATI, OH, May 21, 2019-

Afraid that natural products will disappoint? Not anymore. Tampax and Always, the leading period care brands from Procter & Gamble, introduce Tampax PURE, their new organic tampon option, and Always PURE pads – both free of dyes, fragrances, and chlorine bleaching that require no compromise on ingredients or protection. Tampax PURE tampons have a 100% organic cotton core and deliver the protection expected from Tampax every time. New Always PURE pads are made with a cotton top layer from sustainably sourced cotton.

“I have always been a Tampax user, and period protection is the focus of my Research & Development career. I’ve tried lots of tampons, researched them, talked about them, designed them – I’ve done it all. In speaking with thousands of tampon users in the last several years, it was clear that there was still a big unmet need in the natural menstrual category – an option that worked well,” said Amy Krajewski, Section Head Global Tampax Research & Development. “Many people using current options are settling, and don’t even realize it because they go on autopilot with so many other decisions to make every day. When we set out to create Tampax PURE, we took our time to develop a tampon that is not only made with a 100% organic cotton core, but that also provides Tampax protection. Users can feel good about the ingredients, and trust that our product works.”

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