Organic Initiative cotton fem hy brand expanding to more than 11,000 US retail outlets




LOS ANGELES, August 1, 2019-

More than doubling its distribution channels in the U.S. in just six months, Organic Initiative (Oi), producers of 100 percent certified organic cotton feminine hygiene products, today announced its expansion to more than 11,000 stores from coast to coast.

In March 2019 Oi announced its arrival on the shelves of 3,500 Walmart stores, followed quickly by H-E-B in Texas in April, adding CVS Pharmacy, Bed, Bath & Beyond, Weis Markets, Giant Martins and others as of July. This national coverage gives everyday Americans easy access to a healthier choice of tampons and pads.


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