Lenzing introduces new Black Towel Collection with long-lasting softness

LENZING, Austria, July 3, 2024-

Lenzing Group, a leading global producer of wood-based specialty fibers, announces the launch of its latest Black Towel Collection made with LENZING™ ECOVERO™ branded black viscose fibers and TENCEL™ branded black modal fibers. The collection features six essential everyday washable and reusable face and body care items, from makeup removal pads, makeup removal towels, gym towels, bath towels, hand towels, hair bonnets, to beach towels, designed to cater to the ever-changing consumers’ needs for quality, responsible personal care items for every aspect of daily life. Made with ingredients that are responsibly produced[1], the Black Towel Collection presents an alternative choice for a societal norm where conventional makeup removal products are mostly single-use disposable items, and reusable towels often get stained or discoloration due to repeated usage. The collection will bring about a refined experience to consumers through its exceptional durability, softness and color vibrancy.

The Black Towel Collection is woven with a blend of cotton and TENCEL™ Modal black fibers or LENZING™ ECOVERO™ Viscose black fibers with a unique fabric composition to enhance durability. Even after multiple washes, these products retain their softness and gentle feel on the skin, making them ideal for repeated use. Derived from controlled or certified wood sources, these specialty fibers are made from resource-saving processes, using at least 50% less carbon emissions and water consumption1. Additionally, the LENZING™ ECOVERO™ Viscose black fibers are certified biodegradable and compostable at the end of their lifecycle[2]. Both reusable and responsibly produced, this towel collection is an excellent solution for individuals looking to minimize the carbon footprint1 of their everyday care practices.

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