KC signs ‘strategic cooperation agreement’ on healthcare products, with major Chinese on-demand delivery specialist




SHANGHAI, January 3, 2022-

Kimberly-Clark (China) Co., Ltd., the global leader in the personal care and hygiene industry, and Dada Group (Nasdaq: DADA), China’s leading local on-demand delivery and retail platform, announced a plan to strengthen their strategic partnership. Philip KUAI, Founder, Chairman, and CEO of Dada Group, and Katy CHEN, Managing Director of Kimberly-Clark (China) Co., Ltd., signed a strategic cooperation agreement for 2022 on December 24th in Shanghai.

According to Dada Group’s on-demand retail platform, JDDJ and Shop Now’s data, sales of maternal and baby products, as well as household chemicals, continue to grow rapidly as one-hour delivery services and on-demand consumption have flourished this year. Great potential exists for a sustainable expansion of strategic cooperation between Dada and Kimberly-Clark China. Under the cooperation agreement for 2022, Dada Group will deepen its cooperation with Kimberly-Clark China via Shop Now’s omni-channel strategy, supply optimization, marketing promotion, regional coordination, and tripartite collaboration to stimulate new growth in categories such as health care, maternal and baby products.


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