CHICAGO, December 18, 2024-

Life is full of unfiltered moments and sometimes, they come with a little "giggle dribble." In fact, at least 50% of women experience bladder leaks, yet too few realize that perimenopause, menopause, and even childbirth can affect pelvic health, weakening the pelvic floor and causing these leaks. Misinformation and feeling unprepared only add to the shame and isolation that many experience. That's why Poise and Katherine Heigl are breaking the silence and telling it how it is on such an important and relevant topic facing women today.

Poise^®, the number one brand for light bladder leak protection, wants women to know they're not alone. Today, the brand launches a humorous and honest new campaign starring actress Katherine Heigl that aims to destigmatize bladder leaks and empower women to embrace this stage of life with confidence.

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