GREAT NECK, NY, February 7, 2025-

First Quality Enterprises, LLC (“First Quality”) announced today that it has signed a definitive agreement to acquire Henkel’s Retailer Brands business in North America. The acquisition enhances First Quality’s existing store brand product portfolio by adding detergents, fabric finishers and dishwash categories. Additionally, it will result in the creation of a new division, called First Quality Home Care Products, that will operate as a stand-alone business within the First Quality Group of companies.

Jim Dodge, Chief Financial Officer of First Quality Enterprises said, “This is an exciting time at First Quality. Adding detergents, fabric finishers and dishwash categories to our existing portfolio will enable us to offer a greater array of products to our customers and provide them with additional synergies, benefits and innovation. We look forward to partnering with our customers in providing the same high-quality products and services in this category as they have come to expect from First Quality in our existing portfolio. We also look forward to welcoming the dedicated team at Henkel to the First Quality Group and to growing the First Quality Home Care Products division with them.” 

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