Essity announces ‘our biggest ever FemCare brand identity relaunch’




STOCKHOLM, May 14, 2020-

We are proud to announce our biggest ever FemCare brand identity relaunch – co-designed with 5,000 women around the world . Essity FemCare (with our brands Libresse, Bodyform, Nana, Saba, Nosotras, Nuvenia) believes it is as important as ever to continue the fight to empower, support and help instil confidence in the amazing women all over the globe.

Amidst the global pandemic, we have powered ahead with a major relaunch of our brand identity and remain committed to our central aim – to empower women and to combat the issues and taboos which hold them back. In response to the COVID-19 emergency we have also undertaken specific, locally led measures in each of our markets, to support women directly and indirectly impacted by the current health crisis (read further details on these measures HERE).


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