Edgewell’s o.b. launches new brand offering certified organic cotton tampons, featuring plant-based applicator

SHELTON, CT, April 9, 2019-

o.b., the original progressive tampon brand designed by a woman for women in 1950, today announced the launch of o.b. organic, an all-new product line of responsibly sourced, 100% certified organic cotton tampons from tip to string. For the first time, this new line from o.b. is also available with or without a Tru-Comfort plant-based* applicator—the only o.b. tampons to offer an applicator—made from renewable sources.  

For nearly 70 years, o.b. offered applicator-free tampons, which meant one less applicator to a landfill or the ocean, making the brand environmentally conscious before the ecofriendly trend. With o.b. organic, the brand is offering another great choice for women who don't want to sacrifice protection for sustainability. All o.b. organic tampons are free from chlorine, dyes, pesticides, fragrances, and BPA, giving women only what they need and nothing they don't. 

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