DowDuPont unveils brand identity, logo for specialty products spinoff

WILMINGTON, DE, October 4, 2018-

For over 200 years, DuPont has been synonymous with life-changing discoveries and scientific know-how, reinventing ourselves along the way. As we take the next step toward becoming the new DuPont, we are unveiling a fresh global brand identity and logo that recognizes our heritage while conveying our focus on a customer-led innovation strategy and purpose-driven culture.

DowDuPont (DWDP) announced in February 2018 that its Specialty Products Division would carry the DuPont name when it becomes an independent company, which is expected about June 1, 2019 subject to approval of the DowDuPont Board of Directors and other customary closing conditions.

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