Cora fem hy brand raises $7.5 million in funding and adds three new board members

SAN FRANCISCO, April 3, 2019-

Cora, a modern women's wellness brand whose product portfolio includes natural and organic tampons, pads, and other personal care, today announced that it has raised $7.5 million in Series A1 funding and expanded its board of directors, which is now 80 percent female. The round was led by Harbinger Ventures, a leading growth-equity investment firm focused on scaling early-stage, female-led companies.

Cora will use the new funding to support brick-and-mortar expansion at all Target locations, including broader in-store product offerings. In addition to its direct-to-consumer online subscription offering, which has seen explosive growth in the past three years, Cora has intentionally built a strong offline presence as well in order to meet consumers exactly where they shop. Cora will also use the funds to fuel product innovation as it continues to disrupt the feminine care space with pure and proprietary products that eliminate harmful ingredients without sacrificing product efficacy.

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