TORONTO and PUERTO VALLARTA, Mexico, December 2, 2024-

Soft N Dry Diapers Corp., and Soft N Dry de México, a global innovator in disposable, tree-free baby diapers, has appointed long-time Wallmart buyer Julia Turley as head of Mass Channel/Channel Sales for the United States and Mexico.

Julia most recently served as Senior Baby Buyer for Walmart USA. She will lead Soft N Dry’s Retail Consumer Connection Program, which aims to help mass retailers seamlessly integrate sustainable TreeFree Diaper™ products into their private label lines. Just a few days ago, Soft N Dry strengthened its European team of consultants with the appointment of Dr. Tanja Hacker, founder and CEO of the Retail Experts Group (www.retail-experts-group.com).

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