DUSSELDORF, GERMANY, June 3, 2020-

The evolution in the automotive industry is ongoing. A changing mobility behavior and the growing autonomy of cars will profoundly impact the user’s driving experience. Automotive interior features are on their way to become the main differentiating element influencing buying decisions – and within the interior the need towards premium, hygienic and sound-absorbing surfaces is on the rise.

The ongoing CASE (Connected – Autonomous – Shared – Electric) megatrends are currently disrupting the automotive industry. Because not only the vehicle itself, but also the driving experience is about to change. Due to the increasing autonomy of the car the passengers will have to focus less on the traffic – and will have more time to spend on work, in-car entertainment or just relaxation. As a result of this development, the focus of attention will shift from the for many decades dominating exterior towards the automotive interior. In the recent years, car manufacturers and suppliers have presented a great number of automotive interior concepts - like Asahi Kasei with its concept car AKXYTM. But where are the customer’s needs actually heading to? What is the car user expecting from future automotive interior?

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