NEW YORK, September 23, 2016-

As part of its ongoing support of the United Nations Sustainable Development Goals, leading global hygiene and forest products company SCA, in partnership with The Water Supply and Sanitation Collaborative Council (WSSCC), a United Nations entity devoted solely to the sanitation and hygiene needs of the most vulnerable people around the world, announced the launch of a joint research report on hygiene practices worldwide, the Hygiene Matters report. The initiative was established by SCA in 2008 to raise awareness of the connection between hygiene, health and wellbeing.

The latest edition of the Hygiene Matters report, which was launched during a special side session of the 71st United Nations General Assembly today, is based on a survey with 12,000 respondents in twelve countries. The survey explores three themes: an economic perspective on the value of hygiene, a social perspective focused on taboos and stereotypes around hygiene and the role hygiene will play in social and economic development in emerging and developed markets in the future. The special side session during the General Assembly brought together stakeholders and influencers from around the world to provide recommendations for policymakers in both developed and developing countries to address hygiene challenges meaningfully and systematically. Since 2008, SCA has conducted a total of five surveys to gather insights about global hygiene perceptions, issues and behaviors to contribute to a knowledge-based public debate with the goal of improving hygiene for people everywhere and breaking taboos around incontinence and menstruation.

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