Ontex opens its first production plant in Ethiopia, makes Canbebe diapers
AALST-EREMBODEGEM, Belgium, July 11, 2017-
Ontex Group NV (“Ontex”) officially opened its new production plant in Ethiopia today. This opening fits in Ontex' ongoing transformation into a leading consumer goods company, and the ambition to expand the personal hygiene business around the world. In Ethiopia, under its Canbebe brand, Ontex can now produce baby diapers that are specifically meeting the needs of African families.
At a festive reception today, in the presence of national and local officials, Ontex opened a new production facility in Hawassa, Ethiopia. The new site is another step in Ontex' expansion strategy, and increases the availability of its products in developing markets. The new 11.000 m2 factory site is equipped with state of the art technology. With this new plant in Ethiopia, Ontex is the first International personal hygiene company to open a plant in Ethiopia, the second largest market of Africa, with a view to serve the East African region. Ontex CEO Charles Bouaziz explained the strategy behind the new factory opening: “At Ontex, we strongly believe in a local market approach. Offering local brands, sourced from manufacturing plants which are strategically located allows us to respond efficiently and flexibly to consumers and customer needs. Our new Ethiopia plant is a perfect illustration of this; it will help us to better serve the African market”.
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