KELHEIM, Germany, February 15, 2017-

By organising a competition for new ideas on the subject “100% cellulose fibres – re-thought” viscose fibre manufacturer Kelheim Fibres has broken new ground in innovation management. The competition was part of the start-up contest “Plan B – Biomass. Business. Bavaria“ organised by Bio-Campus Straubing under the patronage of the Bavarian State Secretary for Economic Affairs Franz Josef Pschierer.

“In R&D we don’t just rely on receiving ideas for new products or new applications in our dreams, but we proceed in a focussed and methodical way”, says Walter Roggenstein, R&D Manager at Kelheim Fibres. “For us, this competition in cooperation with Biocampus Straubing was an attempt to boost our innovation process and to open it to beyond the boundaries of our company.”

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