CLOVERDALE, CA, August 17, 2017-

Some what slower growth in many regional hygiene markets has translated into increased battles for market share with higher promotional spending, a rise in product launches or re-launches and resulting short-term margin pressures, according to comments from several management groups in the most recent quarterly analyst calls.

The picture painted by a variety of companies including Kimberly-Clark, Procter & Gamble, Essity, Ontex and Edgewell was not a desperate one: each company had successes to point to during the quarter as well as fights that are still being waged. But a general pattern of increased competition and the pressure to carve out a comparative advantage through product enhancements could be discerned in most calls. Slowing birth rates in places such as North America and South Korea were cited as challenges, along with economic and currency problems in some areas.

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