NEENAH, WI, July 16, 2014-

Nearly one-in-six children ages 4 - 12 in the United States wet their beds. The emotional toll on families is extensive, hurting children's confidence and self-esteem and frustrating parents. With back-to-school approaching and children participating in more overnight social activities with classmates, these issues can escalate and even cause kids to avoid those activities.

Heeding parents' desires for a discrete and reliable bedwetting alternative, Kimberly-Clark's GoodNites® brand - a leading manufacturer of bedwetting management solutions - has introduced TRU-FIT*, cotton-blend underwear with disposable, absorbent inserts. This unique product washes and feels like regular underwear and provides the nighttime protection to help keep sheets and pajamas dry at night. Eighty-seven percent of Moms who tried TRU-FIT* said it will make their kids more confident.(1)

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