CLOVERDALE, CA, July 23, 2014-

Stockholm-based SCA moved forward on major strategic and brand initiatives in the first half of 2014 while facing the increasing likelihood that major markets for adult incontinence, one of its core product areas, face a broad-based challenge from global consumer products giant Procter & Gamble. While talking mostly about SCA's efforts to grow its business, President and CEO Jan Johansson told his company's quarterly investor call on July 18 that "we will defend our position" in inco markets.

The morning of the call, SCA announced its intention to sell its hygiene business in China, Hong Kong and Macao to the Chinese company Vinda International. SCA has been the majority shareholder of Vinda since late last year and started consolidating Vinda into its financial results in this year's first quarter.

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