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Nonwovens Markets Feature- July 28, 2014
Eventful period for SCA: a major market reorg; new brand efforts; and a big new competitor for its adult incontinence business
- Stockholm-based SCA moved forward on major strategic and brand initiatives in the first half of 2014 while facing the increasing likelihood that major markets for adult incontinence, one of its core product areas, face a broad-based challenge from global consumer products giant Procter & Gamble....